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The Value Proposition

Your average business card printer will demonstrate the different paper weights, fonts, raised print, multiple color options, and myriad other details that go into determining the price you should pay him. He will exclaim the benefits of his elegant raised foil printing. He will extol the virtues of die-cuts and foldovers.

None of these things, however, have
much if any impact on the real value
of your business card.

At JCM we look at the value of your
business card based solely on its'
performance as a tool to help you
generate revenue.

Building a business card as a marketing tool requires a thorough knowledge of the process in which the tool will be used, and a clear objective as to what will be achieved through its' use. Thus the value is created in the design and execution of a business card that will produce measurable results.
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Rethinking Business Cards